Publication Date: 2022/08/26
Abstract: "Green marketing is a phenomenon that has gained a lot of traction in the current market. This approach has made it possible to re-market and package existing items that already follow these rules. Furthermore, the growth of green marketing has created new opportunities. Enabling corporations to co-brand their products into various lines, praising some for their environmental friendliness while dismissing others neglecting the opinions of others as will be described, such marketing strategies are a direct outcome of mobility. In the minds of the general public as a result, companies have boosted their targeting rate. Customers who are environmentally conscious. These same customers are interested in incorporating environmental concerns into their purchase decisions through the method and content of the marketing strategy for whatever product is necessary, as a result of their concern. This article examines how firms have expanded their focus on green consumers, or individuals who care about the environment and let it influence their purchase habits. The report outlines three distinct groups of green customers and examines the problems and possibilities that green marketing presents for firms. The article also looks at the current trends in green marketing in India, as well as the reasons why firms are embracing it and the future of green marketing, concluding that green marketing will continue to expand in popularity and practice.
Keywords: Green Product, Recyclable, environmentally safe, Eco Friendly
DOI: https://doi.org/10.5281/zenodo.7024180
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22JUL1489_(1).pdf
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