Publication Date: 2023/03/11
Abstract: Place marketing is a crucial factor in attracting investments, tourism, and business opportunities in any country. In Bangladesh, place marketing has been given limited attention in the past, which has resulted in a lack of investment and tourism opportunities. The objective of this study is to identify the success factors of place marketing in Bangladesh by examining the current place marketing practices. This research adopted a mixed-methods approach, combining qualitative and quantitative data collection methods. The study found that the key success factors of place marketing in Bangladesh are branding, developing a positive image, improving infrastructure, engaging with the community, and leveraging digital platforms. These findings have important implications for policymakers and marketers in Bangladesh and other developing countries.
Keywords: Place Marketing, Bangladesh, Success Factors, Branding, Infrastructure, Community Engagement, Digital Platforms, Marketing
DOI: https://doi.org/10.5281/zenodo.7723023
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23FEB859.pdf
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