Publication Date: 2023/07/20
Abstract: This Paper examines the role of the ‘One District One Product initiative’ in empowering local industries and export expansion in Uttar Pradesh. The One District, One Product (ODOP) initiative was developed and implemented by the Uttar Pradesh government as a novel way to revitalize and market the state's cultural legacy at the district level. After incorporating the evidence from literature reviews, government websites and reports, this study found that ODOP is a unique and highly successful initiative of the Government of Uttar Pradesh. In just two years, the success of the ODOP in Uttar Pradesh has inspired more than just other Indian states to undertake similar initiatives to revitalize local crafts and products at the National as well as global levels.
Keywords: No Keywords Available
DOI: https://doi.org/10.5281/zenodo.8166593
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUN2571.pdf
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