Publication Date: 2023/12/01
Abstract: The study aims at analyzing training and on the-job-doing as an investment in human capital to improve business management. Chibuku traditional beer marketing agents’ business is not competitive because of a widespread illiteracy,also low and flawed schooling. One of the objectives of this study is to design a simple bookkeepingmodel accessible to illiterate managers and the other one is to recommend training as an investment in human capitalto improve Chibuku marketing agents’ business management and enhance the agents’ performance.Using a mixed methodology to gather information on the importance of the training, quantifying data from management training and management support (learning-by-doing) that is, on the job doing, corroborated by generated and transformed secondary qualitative data was entailed. Transformed secondary qualitative data in numbers, is also termed quantitisation, as words are turned into numbers. The study concluded that training provide business management grounding,by supplying simple bookkeeping knowledge, as a solution to improve the agents’ knowledge on the subject. This in turn helpedto improve income, as the lack of profits,kept Chibuku agents trapped in a constant state of indigence.The statistical outcomes with the researched data, led to the conclusion that training together with management support through learning-by-doing or on-jod doing, werean important form of investing in human capital.
Keywords: Chibuku, on-job-doing, training, human capital, quantitisation.
DOI: https://doi.org/10.5281/zenodo.10245483
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23NOV1252.pdf
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