Theory of Planned Behavior Approach on the Intention to Register Social Security Administrator for Employment (BPJS Ketenagakerjaan)

Marina E. Simbolon; Sri Hartono1

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Publication Date: 2024/01/20

Abstract: The aim of this study is to investigate the influence of attitudes, subjective norms, and perceptions of behavioral control (Theory of Planned Behavior) on participants' intentions to register as Social Security Administrators for Employment (BPJS Ketenagakerjaan). This study's population was Non-Recipient Wage (BPU) workers in DKI Jakarta, with a sample size of 200 BPU workers. Structural Equation Model Partial Least Squares (SEM-PLS) is used for data analysis. The findings revealed that attitudes and subjective norms influenced BPU workers' intention to register Social Security Administrators for Employment independently, although perceived behavioral control had no significant effect. Positive attitudes and subjective norms regarding Social Security Administrator for Employment are essential variables that can motivate workers to register for Social Security Administrator for Employment, particularly BPU workers.

Keywords: Attitude, Subjective Norms, Perceived Behavioral Control, Intention.

DOI: https://doi.org/10.5281/zenodo.10538880

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT24JAN676.pdf

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