The Role of Artificial Intelligence in Assessing Return on Investment in Tourism Marketing Campaign

Dr. Ghouse Mohiyaddin Sharif G.M; Dr. Anooj P K; Dr. Jayashree Rajendran; Mutahar Hussain Kazim1

1

Publication Date: 2025/01/02

Abstract: Evaluating the ROI of marketing campaigns in the tourism industry requires a comprehensive understanding of the unique characteristics of tourism products. The effectiveness of marketing communication, experience marketing, performance measures of net- enabled industries, social media ROI, conversion potential, and the future of marketing metrics, the tourism industry can develop a robust framework for evaluating the ROI of marketing campaigns. The purpose of this paper is to study and analyze the AI models and algorithms applied in assessing ROI in tourism marketing campaigns. As per the user preferences which generate personalized recommendations that align with individual interests and needs. With the support of AI, the organizations can gain optimum gains and success in the tourism industry.

Keywords: Return on Investment (ROI), Artificial Intelligence Application Algorithm, Marketing Campaign, Tourism Industry.

DOI: https://doi.org/10.5281/zenodo.14576662

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT24DEC1244.pdf

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