Publication Date: 2023/06/19
Abstract: Fintech is an innovation from the financial sector that involves a business model that has been integrated with technology that can provide intermediary elimination facilities, can change the way existing companies make and provide products and services, can handle privacy issues, regulations, and legal challenges, provide opportunities for inclusive growth. This paper has objective to find factors on customer loyalty of Koinwork app. This study uses a quantitative approach. Research on operational modes using the PLS- SEM method with SmartPLS software provides results that trust, quality administrative services, data and privacy security and social influence have influence on customer loyalty. Meanwhile Data and privacy security and quality administrative services does not have influence on customer loyalty.
Keywords: Component; formatting; style; styling; insert
DOI: https://doi.org/10.5281/zenodo.8055304
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23MAY1521.pdf
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