Publication Date: 2024/02/09
Abstract: The primary objective of this research is to investigate and assess the direct and indirect impacts of patient trust as a mediator between patient satisfaction and perceptions of service quality and cost. This is a quantitative descriptive research design. Two hundred outpatients from AMIRA Regional Hospital were selected using a non-probability purposive selection method. Version 3.0 of the smartPLS SEM (Partial Least Squares - Structural Equation Modeling) program was used to analyze the data for this study. The findings of this study indicate that price perception on trust has a significant positive effect on trust (T- statistic value of 2.133 and T-table value of 1.972), The impact of service quality on satisfaction is positively and significantly related to trust (T-statistic value of 11.96 and T-table value of 1.972), as is the impact of pricing perception on trust (T-statistic value of 2.133 and T- table value of 1.972). In addition, it may be inferred that each variable has a statistically significant and positive indirect influence if the T-Statistics value is more than the crucial value from the T-Table and the P-Value is less than 0.05.
Keywords: Service Quality, Cost, Trust, Patient Satisfaction.
DOI: https://doi.org/10.5281/zenodo.10638317
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23DEC924.pdf
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