Publication Date: 2023/08/07
Abstract: This study aims to analyze the factors that influence the repurchase intention of gold saving balance. In Pegadaian Digital Service Application, these factors include information quality, trust, and payment methods. The study also focused on the effect of information quality, trust, and payment methods on consumer satisfaction and repurchase intenton. Data was collected from respondents who are customers of PT. Pegadaian that have gold savings account and top up services through the Pegadaian Digital Application. This study uses a quantitative approach. Research on operational modes using the PLS- SEM method with SmartPLS software provides results that the quality of information, trust, and payment methods had a positive and significant effect on consumer satisfaction. In addition, consumer satisfaction also mediates the influence of information quality, trust, and payment methods on repurchase intention.
Keywords: Repurchase Intention, Information Quality, Trust, Payment Method, Consumer Satisfaction.
DOI: https://doi.org/10.5281/zenodo.8220762
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUL2168.pdf
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