Publication Date: 2020/01/14
Abstract: This research aims to analyze and evaluate the influence of efficiency, reliability, and responsiveness on E-Satisfaction in users of application redkendi. The population in this research is 33 companies that have made transactions through the online platform of PT Redkendi Andalan Mitra with 99 respondents. The data analysis technique used is multiple linear regression analysis using SPSS 25. The results showed that all X variables (efficiency, reliability and responsiveness partially had a positive and significant effect on the Y variable (e-satisfaction) and all X variables (efficiency, reliability, and responsiveness) simultaneously have a positive and significant effect on the variable y (e-satisfaction) The results of this research could be considered by companies to determine policies that can be taken to increase customer satisfaction.
Keywords: Efficiency, Reliability, Responsiveness, e- Satisfaction.
DOI: No DOI Available
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT19DEC628_(1).pdf
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