Publication Date: 2023/03/21
Abstract: To increase the intention to use tumblers at work, it is necessary to know what factors influence the intention to use tumblers so that social campaigns and advertisements made by the government and businesses are more effective in influencing consumers to use tumblers at work. No previous research has examined the indirect influence of collectivism culture on the intention to use tumblers at work, through three Theory of Planned Behaviour (TPB) predictor constructs in Indonesia. This study builds a pathway from one of the cultural dimensions, collectivism, into the three predictor constructs of the TPB and then to the intention to use a tumbler. This research was conducted using a quantitative approach and participants were selected using simple random sampling technique. This study involved 100 employees of the Central Bureau of Statistics in North Sulawesi Province. The data analysis technique used was Structural Equation Model-Partial Least Square (SEM-PLS) analysis. The results showed that the higher the collectivism, the better the employee's attitude towards using tumblers. The social pressure and influence received by employees towards the use of tumblers will be higher, and the behavioural control felt by employees towards the use of tumblers will be higher. Collectivism will indirectly increase employees' intention to use tumblers when working either through attitudes, subjective norms and behaviour.
Keywords: Collectivism, Theory of Planned Behavior; SEM-PLS.
DOI: https://doi.org/10.5281/zenodo.7754585
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23MAR013_(1).pdf
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