The Influence of Brand Community Products, Promotions, Store Atmosphere and Price on Consumer Purchasing Decisions at PT Asia Jaya Properti

Zuriani Ritonga, Elvina Harahap, Arman Harahap1

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Publication Date: 2020/05/27

Abstract: This study research aims to discover the of influence of Brand Community, Products, Promotions, Store Atmosphere, and Prices on Consumer Purchasing Decisions (Study at PT. Asia Jaya Property Rantauprapat). This is an associative research. The sampling technique used was the Slovin Formula.

Keywords: Brand Community, Products, Promotion, Store Atmosphere, Price, Purchase Decision

DOI: No DOI Available

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT20MAY079.pdf

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