Publication Date: 2023/09/04
Abstract: This study examines the antecedents and outcomes of using Sunpro brand propolis nano- supplements as part (nano-foods) from the perspective of multi-level marketing members. The research investigated the preferences of 375 members who have purchased the supplement repeatedly mainly to maintain their body health. Through structured interviews and questionnaires, the study found that members' satisfaction was not influenced by the profitt system, but trust in the product and social group influence were the main drivers affecting multi-level marketing members' satisfaction with the supplement. In addition, peer-to- peer influence is also important in creating awareness and influencing other members to use the supplement.
Keywords: Multi Level Marketing, Member Satisfaction, Profit System, Trust in the Product, Social Influence Group, Peer-to-Peer Influence.
DOI: https://doi.org/10.5281/zenodo.8314119
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23AUG947.pdf
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