Publication Date: 2023/12/16
Abstract: This study investigated the correlation between strategic sensitivity and firm competitiveness of the Nigerian Content Development and Monitoring Board in Yenagoa, Bayelsa State.This study adopted the case study research design. This design allows the researcher to carry out anin-depth analysis of the phenomenon. The population of the study were 145 top/middle level managers gathered from the administrative unit of the Board. Since the population was not too large, it was adopted as the sample size. A structured questionnairewas designed to elicit data. The Pearson Product Moment Correlation Coefficient was adopted to test the hypothesis with the SPSSversion 25. The result indicated that a positive link exists between the variables.The researcher concludes that strategic sensitivity enhances the firm’s capabilities to sense and detect emerging activities in the environment and respond swiftly to address such milieu to sustain competitive advantage. The researcher recommends that the management of NCDMB should leverage on strategic foresight and strategic agility to enhance performance of the board. The management of NCDMB should invest in developing robust strategic foresight to improved the board’soverall performance in the global competitive market.
Keywords: Strategic sensitivity, firm competitiveness, strategic foresight, strategic agility, innovativeness.
DOI: https://doi.org/10.5281/zenodo.10394961
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23DEC461.pdf
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