Publication Date: 2023/10/11
Abstract: This article focuses on the new traits people acquire consciously or unconsciously through exposure to social media. Through an empirical approach based on the study of its use, practices, and representations of identity, we pursue here the objective of producing a contextualized analysis of the appearance of a new generation toughly impacted by the globalization of the social media. This generation not only represents a deviation from a cultural point of view, but also it brings in a new way of life, of seeing and doing things which is not necessarily welcomed by the Mauritanian society. Guided by the reflection of giving a central place to social media in shaping one’s behavior, we will attempt to bring a sociological perspective to this socio-cultural phenomenon as well as analyzing the changes they bring within societies. This paper confirmed that the social media has a direct impact of individual’s behavior in Mauritania and that the Mauritanian society undergoes a change in its socio-cultural norms which is shaping new identities and bringing new norms.
Keywords: Social Media, users, Influence, Behavior, Norms, Identity.
DOI: https://doi.org/10.5281/zenodo.8431156
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23OCT135.pdf
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