Publication Date: 2021/10/01
Abstract: - The purpose of this study was to analyze the effect of service quality and facilities on customer satisfaction and loyalty of Mekaar Syariah Area Bandung 4 at PT. PNM. The research method used is quantitative through primary data analysis using questionnaires on certain populations or samples, namely customers of Mekaar Syariah Bandung Area 4 PT. PNM. The main research instrument is quantitative/statistical data analysis which requires the use of a question structure where answer choices have been provided with a sample of respondents. The type of research used is quantitative research with AMOS version 24 data processing tool. The research hypothesis shows that the service and facility quality variables have a significant and positive effect on satisfaction, the satisfaction variable has a significant and positive effect on customer loyalty, and the service quality variable has a significant and positive effect on customer satisfaction. customer loyalty Mekaar Syariah PT. PNM.
Keywords: Quality of Service, Facilities, Customer Satisfaction, Customer Loyalty
DOI: No DOI Available
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT21SEP397.pdf
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