Publication Date: 2024/01/11
Abstract: People in India have been attracted to savings for a long time. However, in olden times, this savings were not made with banks or other institutions, but in the form of valuable metals in homes. Gold has been one such metal in the country which was kept as money in the form of jewellery. With the change of time, the form of savings also changed. Metals were replaced by currency. It took a long time for the currency to come out of the houses and reach the banks. However, now the situation is different. Now people keep their savings not only in banks but also in institutions from where their money increases.In India, the tendency to save has been found more among women. This trend was there even when women did not earn money directly. Now with time, women have started earning, in that sense the tendency of saving among women has also increased. Saving habits are always helpful for the women to become financially secure and provide them security in any financial crisis. With the passage of time women literacy rate is increasing and womenis not only getting good jobs but also becoming job creators.Their increasing income sources are not only helps them but also provide help to the family.Saving habits are not only found in educated and working women but also in non-working women in rural and urban areas. Rural women prefer to invest in pigmy, Banks or at home. This article is an attempt to evaluate the saving pattern of women in rural areas. It is also an attempt to understand the factors that influence their saving and investmentpattern. Punjab is an agrarian state. Women in rural areas are playing an important role in agriculture and allied activities. In Punjab, wheat and rice are two main cereal crops. Dairy farming is also the main occupation of rural areas for landless and small land holders. Women play an important role in these occupations.
Keywords: Rural, Investment, Saving.
DOI: https://doi.org/10.5281/zenodo.10488464
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23DEC1867.pdf
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