Publication Date: 2023/01/13
Abstract: This research explains the use of new technologies within the public enterprise through a market-oriented approach. The results we find identify two main sources through which public enterprises must innovate: a customer-oriented approach to innovation (understanding current and future customer needs) and a competitor-oriented approach to innovation (understanding competitor behaviour).
Keywords: New Technologies, Public Enterprises, Market Orientation, Innovation, Technological Innovation.
DOI: https://doi.org/10.5281/zenodo.7532932
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22DEC1509.pdf
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