Publication Date: 2022/08/31
Abstract: This paper observes that the designation of broadcasting as a vital communication medium that is premised on modernist frameworks of fixed production patterns has since gone into reverse. Specifically, broadcast programs and programming have become so cerebral that interpretatively, the levels of meanings for perspective listeners, viewers, producers, directors, analysts and other stakeholders, are rather inexhaustible and elastic; sometimes repudiating clear-cut analysis in a manner that depicts postmodernist embodiment. Using Nigeria as its situs, the paper therefore identifies those postmodernist sensibilities that have manifested in broadcast program production, transmission, distribution and reception since recent time, and recommends that practitioners align themselves with the emerging, yet pervasive trends in order to remain relevant in the profession
Keywords: Postmodernism, Broadcasting, Communication
DOI: https://doi.org/10.5281/zenodo.7036527
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22AUG063_(1).pdf
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