Publication Date: 2023/12/08
Abstract: M-Pesa, a trailblazing mobile financial services platform, attempts to reproduce its colossal success in Kenya across numerous emerging economies globally. This case study "M-Pesa's Expansion Challenges in Emerging Markets" explores the hurdles and complications M-Pesa encountered when transferring its popular Kenyan model to a variety of emerging nations, emphasizing the inherent challenges in negotiating regulatory frameworks, cultural differences, and infrastructural issues. The main issue revolves around M-Pesa's attempt to modify its model to fit each emerging market's specific characteristics. This case study provides a thorough grasp of the complex problems M-Pesa is facing by analysing these core causes, establishing the groundwork for creative solutions and tactical suggestions. This study's importance stems from its applicability to M-Pesa's growth strategy as well as to a larger discussion about mobile financial services and their potential to promote financial inclusion and economic growth in developing nations.
Keywords: M-Pesa, Expansion Challenges, Emerging Markets, Financial Inclusion, Regulatory Hurdles, Cultural Disparities, Infrastructural Challenges, Market Research, Localization Efforts, Government Relations, Security and Trust, Mobile Banking, Financial Access, Mobile Money, Case Study, Safaricom, Digital Financial Services, Financial Empowerment, Innovation.
DOI: https://doi.org/10.5281/zenodo.10319471
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23NOV2235.pdf
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