Publication Date: 2023/12/04
Abstract: The role of mass media in promoting national development within any society is of paramount importance and cannot be overstated. Mass media, in general, has the potential to instigate positive changes in both a nation and its society. This paper delves into specific areas where mass media has been used to promote national development in Nigeria. This paper discover that media houses and journalists bear a significant social responsibility, leveraging the media to establish the daily agenda and advocate for the rights of citizens. Conclusively, media actively contributes to national development and advocates for a conscientious approach in harnessing Mass Media's potential to create a thriving and progressive socio-cultural landscape for Nigerians.
Keywords: Communication, Health, Economic, National Development, Mass Media.
DOI: https://doi.org/10.5281/zenodo.10255442
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23NOV2138.pdf
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