Publication Date: 2023/06/09
Abstract: The researcher aims to study marketing strategies that influence consumers' purchasing decisionmaking process: a case study of the direct sales business of Amway Thailand Co., Ltd. When buyer behavior shifts Brands have to make new ways to make people interested, show value, and attract them to their goals. They need to create good ways to talk to people too. The key to success is to include different types of people who act according to the new buying standards. The data was collected A bunch of people. 1,000 Consumers are people who buy and use goods or services who bought products and administrations from Amway Thailand Co., Ltd
Keywords: Marketing Strategies, Influence, Purchasing Decision Process, Consumer, Amway (Thailand) Ltd.
DOI: https://doi.org/10.5281/zenodo.8019253
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23MAY1966.pdf
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