Publication Date: 2023/05/25
Abstract: This research study aims to identify the corporate strategies used by 7-Eleven, Inc. to overcome challenges and achieve success in the retail industry. The study also explores the effectiveness of the company's marketing mix, supply chain management, and customer service initiatives. A total of 50 respondents were randomly selected from customers of 7-Eleven convenience stores in the Science City of Muñoz, Nueva Ecija, Philippines. The results showed that 7-Eleven's guided replenishment system has effectively ensured timely and efficient product delivery. Customers are also satisfied with the store's quality, availability, and variety of products. Most respondents are also satisfied with the customer service of 7-Eleven employees. These findings provide insights for other retailers looking to enhance their corporate/business strategies.
Keywords: Supply Chain Management, Corporate Strategies, Convenience Store, Innovation.
DOI: https://doi.org/10.5281/zenodo.7968783
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23MAY880.pdf
REFERENCES