Publication Date: 2022/04/07
Abstract: Oman is a relative newcomer to Fintech firms and products. Despite the fact that Oman's residents are increasingly using internet banking to perform their ordinary banking activities, they have little knowledge of online fintech products. As a result, the purpose of this study is to determine the level of investor awareness and perception of P2P lending in Oman. The major goal is to investigate the level of awareness of P2P based on the sociodemographic characteristics of the respondents and their perception about P2P lending platform. The study is carried out in the Governorate of Muscat using primary data gathered using a semi-structured questionnaire that was distributed online from 108 individuals, using convenient sampling method. Data was examined using descriptive statistics such as percentages, mean score, and standard deviation. According to the study's findings, respondents' awareness of P2P lending platforms is extremely poor. They know relatively little about Fintech businesses that provide various types of investing opportunities. They believe that using online lending platforms is risky and inconvenient. They have no plans to invest in a peer-to-peer lending network and will not encourage their friends and family to do so.
Keywords: Online Investing, P2P Lending, Investor Awareness, Investor Perception.
DOI: https://doi.org/10.5281/zenodo.6421696
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22MAR1037.pdf
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