Publication Date: 2023/11/02
Abstract: The widespread use of smartphones and the growing reliance, on services have led to a notable change in how consumers behave resulting in a greater desire for mobile banking services. This research aims to explore the factors that contribute to the increasing demand for mobile banking solutions. By reviewing existing literature and conducting analysis this study reveals the factors that drive consumer’s preference for mobile banking. The findings provide insights, for institutions and policymakers who wish to adapt their strategies according to the changing landscape of mobile banking.
Keywords: Financial technology (FinTech), Mobile app adoption, User experience, User interface design, Security measures, Regulatory framework, Consumer behavior, Technological innovation, Trust and confidence, Economic incentives, Data privacy, Regulatory compliance, Emerging technologies, Mobile banking ecosystem, User-centric design, Financial accessibility.
DOI: https://doi.org/10.5281/zenodo.10066392
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23OCT1340.pdf
REFERENCES