Publication Date: 2022/11/24
Abstract: - The purpose of the study was to establish the influence of intensive growth strategy on the performance of SMEs in the county of Kisumu, Kenya. Anchored on the theories of system and dynamics capabilities the study sort to specifically establish the influence of market penetration on the performance of these SMEs. A correlational research design was adopted. The study was carried out on a sample of 384 respondents from over 7,000 SMEs in the county. Simple random sampling technique was used to identify the respondents. Collection data was done using structured questionnaires whose reliability was checked by the experts in the department. The instruments reliability was checked by Cronbach “s reliability coefficient .Data analysis was done using both
Keywords: Intensive Growth Strategy; Performance.
DOI: https://doi.org/10.5281/zenodo.7353141
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22NOV109.pdf
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