Influence of Customer Relationship Management Program on Purchase Interest at Starbucks in Application Use

Mochamad Ahmadi; Wijayanti Dewi Prabandari; Ervina Taviprawati1

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Publication Date: 2022/10/08

Abstract: - This research is submitted in hopes of helping the reader in searching information about Application Starbucks Indonesia and as terms for the researcher to get a bachelor degree.In this research, a method that used is descriptive quantitative with simple linear regression. The questioner isspread by a Google formsystem with 111 total people of respondent with 17 statements.

Keywords: CRM (Customer Relationship Management), Application Starbucks Indonesia, Buying Interest, Application.

DOI: https://doi.org/10.5281/zenodo.7162510

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22SEP462.pdf

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