Publication Date: 2020/08/30
Abstract: The purpose of this research is to know and analyze how much influence the variable Application Readiness (Perceived Ease of Use and Perceived Usefulness), Trust and E-Service Quality to Purchase Interest in E-commerce X in Jabodetabek. This study used a purposive sampling method with a Hair theory formula amounting to 160 respondents. The data analysis technique used is a Structural equation Modeling (SEM) equation technique using the AMOS version 22 application. The results showed that the Application Readiness, trust, and E-Service Quality significantly affect the Purchase Interest, E-Service Quality has the biggest and most significant contribution to online Purchase Interest.
Keywords: Perceived Ease of Use, Perceived Usefulness, trust, Quality Electronic Services, Purchase Interest, ECommerce.
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT20AUG397.pdf
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