Publication Date: 2022/12/28
Abstract: This research aims to know the impact of EMarketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain. Four hundred customers were surveyed through a simple random sample method. The analysis depends on the outcomes of the questionnaire survey that was given out to a representative sample of the customers of the company in question. The researchers hypothesized that there is a positive significant impact for E-Marketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain. The findings revealed that there was a positive significant impact or E-Marketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain. In addition, the results showed that there were no statistically significant differences relating to the impact of E-Marketing (reliability, response and safety) on achieving the competitive advantage at Batelco Company in the Kingdom of Bahrain due to the demographics (gender, age and years of experience), while there were differences due to the demographics (qualification and position)
Keywords: E-Marketing, Competitive Advantage, Reliability, Response, Safety, Kingdom of Bahrain.
DOI: https://doi.org/10.5281/zenodo.7488001
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22DEC361.pdf
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