Publication Date: 2023/02/15
Abstract: In today’s world, the public has begun to realize the importance of sustainable development and look out for products that cause less minimum harm to the living environment. Therefore, companies have adopted several green marketing strategies to meet the demands of the public. Sustainable products are those products that provide environmental, social and economic benefits while protecting public health and environment over their whole life cycle, from the extraction of raw materials until the final disposal. Many of the world’s most valuable and successful companies are pursuing green marketing initiatives. While green marketing can be more expensive than traditional marketing messages and practices, but it can also be profitable due to increasing demand. This study focuses on the production of sustainable household items and products used on an everyday basis. The research aims to understand the consumer’s accessibility to such products and the impact it has on the buying behaviour. The study aims to understand the level of awareness of consumers and the direct relationship in the consumption of the products, which segment of the society is more aware, and the resources available to them to understand the ways in which these products can be marketed and promoted. The study is based on both primary and secondary data. The questionnaire is designed to obtain the consumers attitudes and perception regarding eco-friendly household products. This paper finds that most consumers aren’t unaware of the products available to them and do have a desire to purchase eco-friendly and sustainable products. However, majority of them find the price of the products to be expensive. They also hold the belief that the brands claiming to be eco friendly are not very reliable.
Keywords: No Keywords Available
DOI: https://doi.org/10.5281/zenodo.7642150
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JAN1592.pdf
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