Publication Date: 2020/11/04
Abstract: The coronavirus pandemic has disrupted consumers' purchasing habits and consuming habits due to the lockdowns and social distancing measures imposed by various governments across the globe. Their consumers are adjusting to new patterns since the pandemic is not going away any time soon. This paper seeks to analyze how the epidemic has affected the purchasing habits of the consumers and their consumption behavior. Going back to the previous purchase and consumption practices will be subjected to the new guideline in regards to COVID-19. therefore the behaviors are modified in the way one shop or buy goods and services. Moreover, new habits are likely to appear due to technological advancements and changing patterns of life. Therefore this paper seeks to analyze and check if the consumer will permanently or temporarily change the purchasing habits due to social distancing and lockdown guidelines. Moreover, the paper will understand if there are new habits regarding shopping, either in digital technology or physical appearance, to the stores. The patterns may be in the long run or short run during the peak of the coronavirus cases in different countries at different times
Keywords: Covid-19, Purchasing Behavior, Purchasing Patterns, Consumer Behavior, Behavioral Economics.
DOI: No DOI Available
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT20OCT491.pdf
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