Impact of Celebrity Endorsement of Personal Care Products on Consumer Buying Behaviour

Ranveer Singh Arora , Rohit Agarwala , Vidit Jain¹

¹

Publication Date: 2019/02/06

Abstract: An interesting topic that remains untouched today in celebrity endorsement is the impact on consumer buying behavior of personal care product. We examine the various forms of celebrity endorsements under different conditions, and look at different aspects of the same.

Keywords: Celebrity, Endorsement, Personal Care Products

DOI: No DOI Available

PDF: https://ijirst.demo4.arinfotech.co/https://ijisrt.com/wp-content/uploads/2018/03/Impact-of-Celebrity-Endorsement-of-Personal-Care-Products-on-Consumer-Buying-Behaviour-1.pdf

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