Publication Date: 2019/07/17
Abstract: This study was conducted to assess customer satisfaction in substance amount of service. By quantitative research, with a sample size of 150 clients using products of BIDV Bank, Vung Tau Branch, research results show that material (β = 0.173), sympathy (β = 0.499) and reliability (β = 0.365) influence customer satisfaction. Finally, the research sheds light some managerial implications for improving customer satisfaction on quality of banking services, give some limitations and suggestions for future research.
Keywords: No Keywords Available
DOI: No DOI Available
PDF: https://ijirst.demo4.arinfotech.co/https://ijisrt.com/wp-content/uploads/2019/06/IJISRT19MY553.pdf
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