Publication Date: 2023/10/04
Abstract: The research is focused on Electric 4w Adoption and Buying behaviours of Indian consumers.This research has been conducted to understand the consumer needs and prefrences w.r.t to their electric 4w purchasing decision. A brief but very compehensive framework has been devised to identify the consumers needs & Desires. This research focused on Urban,Suburban and Rural consumers of India. World wide consumers are willing to adopt sustainable mode of Mobility and Electric 4w are on the top of personal mobility space. This reaearch has identified the key reasons and motivators which influence the electric 4w buying decision.This comperhensive study has made a crucial attampt to synthesise strong Product & Marketing Strategry to accelerate the EV Adoption.
Keywords: No Keywords Available
DOI: https://doi.org/10.5281/zenodo.8406183
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23SEP269.pdf
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