Elevating Customer Experience (CX) in Artificial Intelligence (AI) Era

Abdullah Zarie; Faisal Aljohani; Mohammed Al-Harbi1

1

Publication Date: 2024/09/06

Abstract: Artificial Intelligence (AI) is transforming the way businesses interact with customers, and that is leading to elevated Customer Experience (CX). This article is mainly talking about how AI has the positive impacts on businesses and consumers in the era of AI. In addition, it discusses and highlights how the AI modern technologies, such as; Natural Language Processing (NLP), sentiment analysis and predictive analytics are being integrated into customer service to enhance personalized interaction with customers. Furthermore, it shed the light on the AI role for creating more efficient and engaging customer journey through chatbots which automate routine tasks and recommend tailored products.

Keywords: Artificial Intelligence; Customer Experience; Personalization; Virtual Assistants.

DOI: https://doi.org/10.38124/ijisrt/IJISRT24AUG1024

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT24AUG1024.pdf

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