Publication Date: 2020/04/30
Abstract: Competition in the banking sector which is increasingly competitive in the era of globalization requires a bank to find a way out to be able to compete and excel, including in this case the Rural Credit Bank (BPR). Market orientation and learning orientation become moments that contribute to increasing the bank's competitive advantage.
Keywords: Market Orientation, Learning Orientation, Competitive Advantage.
DOI: No DOI Available
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT20APR641.pdf
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