Publication Date: 2023/06/26
Abstract: Setting the selling price in Micro, Small and Medium Enterprises (MSMEs) is very important because it will affect the profits that will be obtained by MSMEs. MSMEs must be able to correctly calculate production costs, including raw material costs, labour costs, overhead costs, and other costs associated with production. This article aims to present what methods are used in determining the selling price of products by MSMEs in Indonesia through a systematic review of existing literature. There are three main aspects discussed in this article, namely: 1) product selling price; 2) product selling price in MSMEs; 3) product selling price determination in MSMEs. Specific inclusion criteria were used to identify and test the literature. This article provides insights through systematic analysis and synthesis. This article found three methods used by researchers in MSMEs in Indonesia when determining product selling prices, namely cost-plus pricing, mark up pricing and time driven activity based costing. Where the average MSME in Indonesia still uses the selling price method set by the manufacturer.
Keywords: Selling Price Product, MSMEs, Indonesia, Systematic Literature Review.
DOI: https://doi.org/10.5281/zenodo.8081602
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUN713.pdf
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