Publication Date: 2023/08/21
Abstract: Social responsibility in Small and Medium Enterprises (SME) is still little studied. The leader plays a major role in defining the managerial strategy. Therefore, the study of its behaviors can improve understanding in the practice of CSR. For this, research was carried out on the basis of a case study through an interview and cognitive mapping with a manager of a company of 18 people, located in Ouagadougou. The results obtained show the strong presence of the affective component in the panorama of responsible behaviors.
Keywords: Social Responsibility; SME; Manager.
DOI: https://doi.org/10.5281/zenodo.8268949
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUL2127.pdf
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