Publication Date: 2024/01/10
Abstract: Competition in the e-commerce industry in Indonesia is currently very tight, with many players competing to gain market share and win consumers' hearts. PT Global Digital Niaga Tbk, or Blibli.com, is one of the e-commerce sites affected by this competition, which is reflected in published financial reports showing that during the last four years, it has continued to experience losses. Therefore, this research aims to measure performance. Bibli.com's finances using financial ratios in the 2019 – 2022 period. This research uses a quantitative descriptive approach. Descriptive analysis is used to describe Blibli.com's financial performance with financial ratio analysis consisting of profitability, liquidity, and solvency ratios. Data collection uses secondary data in the form of PT Global Digital Niaga Tbk (blibli.com) financial reports from 2019 to 2022, published on the company's official website. The research results show that the overall financial performance of Blibli.com during the 2019 - 2022 period based on financial ratio analysis can be said to be still not good.
Keywords: Financial ratios; profitability ratio; liquidity ratio; solvency ratio.
DOI: https://doi.org/10.5281/zenodo.10477192
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23DEC1767.pdf
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