Publication Date: 2024/02/12
Abstract: This study is designed to evaluate the effectiveness of the language translation feature within the TikTok application and measure its correlation with the satisfaction levels of deaf individuals affiliated with the Gerkatin Community in Bandung City. We employ a qualitative research methodology utilizing a case study approach, complemented by the Miles and Huberman model for qualitative data analysis. Data collection was conducted through meticulous observations and comprehensive in-depth interviews. The introduction of a language translation feature in TikTok presents notable implications for its user base, particularly for those who are deaf. Findings from this study indicate that the deaf community expresses a significant degree of satisfaction with TikTok's language translation feature. This approval is chiefly due to the enhanced accessibility to information, with a tangible increase in comprehension when video content includes translated text. This enhancement aligns with the tenets of New Media Literacy Theory, especially within the facet of Critical Consuming. Despite the positive reception, the study has identified areas where the feature could be refined, such as the customization options regarding text size, style, placement, and the duration for which the text remains on screen. These aspects, if addressed, could potentially amplify the usability and utility of the translation feature for the deaf community.
Keywords: Language Translation Features, Deaf People, Tiktok, Communication.
DOI: https://doi.org/10.5281/zenodo.10649745
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT24JAN1051.pdf
REFERENCES