Publication Date: 2023/12/02
Abstract: What follows is a discussion of how Search Engine Optimisation (SEO) might benefit from the use of AI. Classifiers and statistical models, fuzzy logic, and evolutionary computation are the three main approaches to artificial intelligence. Using this framework, the author searches for scholarly articles that discuss the various ways AI is being used in search engine optimisation. Application of Support Vector Machine and K-Nearest Neighbour Algorithm were among the many prototypes that were obtained. Other examples are Polidoxa and the Fuzzy Inference System. Commercial programmes included SPSS Clementine the SearchDex Hyperloop. The search engines' and SEO firms' insistence on algorithm secrecy limits the scope of their investigation.
Keywords: Algorithms, search engine optimisation, artificial intelligence.
DOI: https://doi.org/10.5281/zenodo.10251105
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23NOV1893.pdf
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