Publication Date: 2022/11/23
Abstract: Nowadays, poultry farmers are facing a lot of problems with selling their poultry products to customers. Between the customers and farmers, there are some kinds of mediators, who buy chicken from farmers and distribute it to chicken shops. These mediators are buying chicken less than the actual market price from farmers, which results in a loss for the farmers. This mobile application allows customers to directly contact the farmers and purchase the chicken at the actual price, so that both the farmers and customers can benefit from this application. Direct marketing allows the farmers to get a reasonable profit, and the customers to get fresh chicken at a liable price. We are in the process of including possible different products from farmers in this app.
Keywords: Poultry Farmer, Consumer, Mobile Application, Direct Marketing.
DOI: https://doi.org/10.5281/zenodo.7349473
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22NOV573_(1).pdf
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