Publication Date: 2023/07/29
Abstract: The purpose of this study is to describe the company's operational activities through the operational aspects of PT. Garda Total Securindo. Furthermore, SWOT analysis is used to develop the right operational strategy for PT. Garda Total Securindo. The results of this study indicate, by using a SWOT analysis, the right business strategy for PT. Garda Total Securindo is focused on the best value. This study shows that PT. Garda Total Securindo is influenced by 2 strengths, 2 weaknesses, 2 opportunities and 1 threat.
Keywords: Operational Strategy; Competitive Advantage; SWOT.
DOI: https://doi.org/10.5281/zenodo.8194919
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUL829.pdf
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