Publication Date: 2023/08/14
Abstract: An economic analysis of the marketing of Nutrikraft poultry feed in Uttar Pradesh's Chandauli District is the focus of the current study. One producer- wholesaler-consumer channel and one producer- wholesaler-retailer-consumer channel were discovered to be involved in the marketing of Nutrikraft poultry feed. Channel 2 is the most popular marketing channel among research participants.The pricing spread on channel 2 is Rs. 224, the total marketing cost on channel 2 is Rs. 114, the total marketing margin on channel 2 is Rs. 260, and the marketing efficiency on channel.
Keywords: Marketing Efficiency, Marketing Margin, Marketing Cost and Price Spread.
DOI: https://doi.org/10.5281/zenodo.8246266
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUL1179.pdf
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