Publication Date: 2023/07/01
Abstract: It is to describe and develop a conceptual framework for research in trends in digital marketing that showcase the key points in the process of marketing as well as in the marketing strategy process where digital upbringing technologies are having and will have a revelatory impact. Using the framework we are organizing the development and surviving research all around the elements and touch points that comprise the framework and review that the research literature in its widely defined digital space marketing. We are outlining the evolving issues and in around the key points and the associated questions for the future research. Finally, we are integrating these identified questions and try to set a research agenda for future research in trend of digital marketing for the examination of the issues from the perception of the firm.
Keywords: No Keywords Available
DOI: https://doi.org/10.5281/zenodo.8103958
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23JUN699.pdf
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