Adapting to Change: Exploring the Influence of COVID-19 on the E-Commerce Landscape in India

Nirbhay Mishra; Apurba Paul1

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Publication Date: 2023/12/09

Abstract: The COVID-19 pandemic left a profound impact across multiple sectors, including education, IT, manufacturing, media, advertising, sports, food, film industry, restaurants, and healthcare. Various preventive measures were implemented to curb the community spread, such as phased lockdowns, suspension of national and international flights, restrictions on public gatherings, the widespread adoption of work-from-home (WFH) practices, and the identification of containment zones.Both private and public sectors grappled with the adverse effects of the pandemic, leading to widespread employee layoffs during the 2019-2020 sessions. In response to lockdowns and government restrictions, people increasingly turned to online platforms for their purchasing needs. This shift not only propelled the growth of the e-commerce sector but also served as a source of job creation during the challenging circumstances of the pandemic. The pandemic triggered a reevaluation of human lifestyles and perceptions. This Paper primarily focuses on examining the e-commerce sector's development and its broader societal implications during the unprecedented times of the COVID-19 pandemic.

Keywords: COVID-19, Pandemic, lock-down,Job Sector etc.

DOI: https://doi.org/10.5281/zenodo.10320290

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23NOV1982.pdf

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