A Study on the Role of Media in Shaping the Sports Culture in Mumbai

Nimit Sheetal Rajesh Sachde; Maks Shobha Anil Makwana1

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Publication Date: 2024/12/07

Abstract: This research paper delves into the role of media in shaping sports culture in India through a comprehensive data analysis. With responses from participants, the study investigates the demographics of the respondents, their media consumption habits, perceptions of media influence on sports culture, and the observed changes in recent years. The findings contribute to a nuanced understanding of how media, including television, online platforms, and social media, shapes the narratives, perceptions, and engagement with sports in the Indian context.

Keywords: In order to comprehend the profound impact that traditional and digital media channels have on the shaping, dissemination, and perpetuation of sports culture in India, this research paper delves into the intricate relationship between media and sports culture. The review utilizes a thorough methodology, joining subjective and quantitative strategies to examine the diverse manners by which media impacts public insights, competitor stories, and generally speaking commitment with sports.

DOI: https://doi.org/10.5281/zenodo.14292288

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT24NOV1469.pdf

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