Publication Date: 2022/08/06
Abstract: The present study aims in assessing the knowledge & awareness towards Virtual Fitting Room in Jaipur industry. Importance for every consumer. The data was analyzed through a self-structure interview scheduled Descriptive - frequency & percentage method to find out the effect of demographic factors on knowledge of workers of apparel industries. The results of the study revealed that majority of recondenses purchase apparels from both online and offline mode and maximum 59% respondence used trial room before purchase. Majority of 52% respondent feel unsafe while changing in a trial room. The maximum number of respondent (70%) were totally unaware about the term of Virtual Fitting Room. On assessing the knowledge of consumers, a conversation session was conducted while data collection to spread awareness about Virtual Fitting Room, its policies & benefits.
Keywords: Virtual Fitting Room, Technology, Fashion World, Trial Room, Awareness and Perception.
DOI: https://doi.org/10.5281/zenodo.6968974
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT22JUL826.pdf
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