Publication Date: 2023/04/21
Abstract: This research focuses on the role of digital marketing in the growth and development of Small and Medium Enterprises (SMEs). The study provides an overview of SME marketing theories and concepts and discusses the importance of digital marketing for SMEs. It also reviews the digital marketing strategies that are suitable for SMEs and highlights the benefits and challenges of implementing digital marketing for SMEs. Empirical studies on the impact of digital marketing on SMEs are also reviewed, and factors that affect the effectiveness of digital marketing for SMEs are identified. The study concludes with a discussion of the gaps in the existing literature and research opportunities for further exploration of SME marketing. The findings of this study have implications for policymakers and practitioners in SME marketing.
Keywords: No Keywords Available
DOI: https://doi.org/10.5281/zenodo.7851463
PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23APR577.pdf
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