A Review on Consumer Decision-Making Process in Marketing

Dr. Omran I1

1

Publication Date: 2023/03/10

Abstract: Understanding the consumer decision-making process is essential for marketers to develop effective marketing strategies that can influence consumer behavior and drive sales. By understanding the different stages of the decision-making process and the factors that influence it, marketers can create targeted campaigns that meet the needs of consumers and improve customer satisfaction and loyalty.

Keywords: No Keywords Available

DOI: https://doi.org/10.5281/zenodo.7716433

PDF: https://ijirst.demo4.arinfotech.co/assets/upload/files/IJISRT23FEB1343.pdf

REFERENCES

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